Mediabrands Content Studio
QSR Brands
Pizza Hut
The world’s biggest K-pop girl group, Blackpink was coming to Malaysia. Wanting to ride on the hype and connect with young Malaysians, Pizza Hut tasked us to create an activation campaign for their limited edition pizza, Black Pizza Heart. The catch? Unlike other big brands, our clients can’t fork out millions for an official endorsement!
How do we sell a Blackpink-themed pizza without… Blackpink?Well, we just have to speak the language of K-pop. So, that’s what we did. We turned all our ads Korean. Malaysians don’t speak Korean, but love K-culture. Seeing Korean text and a black-and-pink pizza? They made the connection instantly.
Executive Creative Director: MUN<br />
Creative Director: Ng Bee Nee<br />
Creative Group Head: Nikki Chong<br />
Art Director: Christopher Ongkowidjojo, Nikki Chong, MUN<br />
Copywriter: Kellie Kan, Ng Bee Nee<br />
Designer: Chong WinJett<br />
Business Director: Rena Tay<br />
Brand Director: Lim Xin Ee<br />
Producer: Betsy Hee<br />
Studio & Traffic Director: Jeremy Lim<br />
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Production Company: Imagerom<br />
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Client: Emily Chong, Muhaini Ghazali
