Star Reacher Advertising Sdn Bhd
Maxis
Telecommunication
The typical way to watch the FIFA World Cup 2022 in Malaysia required a monthly subscription, excluding many fans who turned to illegal and low-quality platforms. But as Malaysia’s leading network provider, how could Maxis connect these fans to the game with free passes and, of course, a great plan?
With #SebolaSuara, we created a unique piece that brought Malaysians from various backgrounds together, seamlessly adding humour to their football commentary as they vividly captured the thrill of an action-packed match. This was made possible through free sooka passes and a connectivity plan that ensured they remained fully immersed in the excitement.
Emir Shafri : Chief Creative Officer
Walter Teoh : Senior Creative Director
Eelyn Ng : Creative Group Head (Copywriter)
Sze Mei Chan : Creative Group Head (Art)
Imran Roslan : Senior Copywriter
Izzul Rahim : Senior Copywriter (BM)
Pei Sien Lee : Copywriter (CH)
Nelson Tse : Art Director
Kah Mei Lim : Graphic Designer
Fen Suin Woon : Designer
Vinz Low : Senior Account Director
Yi Lynn Tan : Account Manager
Abby Ng : Senior Social Executive
Kourtney Goh : Senior Account Executive
