You Are The Reason

Agency

SOIMJENN SDN BHD

Client

Family Guard

Product/Service

Disinfectant Concentrate

Brief

FamilyGuard’s brief was to create a jingle with the tagline, “Say Yes To Life” that demonstrated how homeowners would be satisfied with the performance of their liquid disinfectant concentrate product in cleaning surfaces.

Solution

We developed a music piece that was designed to evoke sensations of satisfaction, while promoting the efficiency of FamilyGuard’s product in a light-hearted way:

1) Featured a soothing ballad with a symphony of dead germs lamentating their inability to grow and multiply. The lyrics, written by Jenn Chia, were carefully crafted to draw viewers into the perspective of dying germs, tapping into homeowners’ satisfaction when germs are eliminated.

2) Incorporated actual squeaks recorded during a squeak test with the FamilyGuard product into the music piece. The squeaks were used as the foundation of the catchy jingle.

3) The song concluded in a satisfying upbeat manner with the tagline “Say Yes To Life” to effectively demonstrate to homeowners that FamilyGuard’s product delivers on its promise of germ elimination.

By integrating various elements of satisfaction–from cathartic assurance of dead germs to ear-pleasing music scores–this music piece was designed to give