UNI5G: The Rebirth of Unifi Mobile

Agency

Grey Worldwide Sdn Bhd

Client

Unifi

Product/Service

Mobile Network Provider

Brief

Unifi is known nationwide for broadband. But we’ve also supplied mobile for years. Problem was, people just do not associate Unifi with mobile. And when 5G finally arrived, nobody was thinking of Unifi. So merely saying Unifi has 5G just isn’t enough. How could we make Unifi synonymous with 5G?

Solution

We modified our brand identity, putting mobile in the heart of our name, literally –Unifi became UNI5G. Utilising the silhouette of a smartphone to create a new framing device.

Presenting the UNI5G portal. A new brand identity, visually hardwiring mobile and 5G as an integral part of Unifi. Making the UNI5G portal an active symbol that makes Unifi Mobile instantly recognisable in the minds of Malaysians. From SMEs to families, gamers to content creators, music lovers to movie streamers, to sports fanatics and more. In just one month, awareness for Unifi Mobile increased by 36% and brand recall improved by a whopping 85%. More significantly, the introduction of the UNI5G portal and refreshed brand identity marks the rebirth of Unifi Mobile for the next era.