TBWA Kuala Lumpur
U Mobile
Telecommunications
People are losing the ability to do things on their own. Real life practical skills (like changing a tyre or cooking rice) are being forgotten or never even learned in the first place, because more and more of our time is used to consume meaningless content online that don’t really help us in our daily lives. U Mobile recognised this and wanted to motivate more people to create & consume meaningful content.
We told the heartwarming story of a grandfather who seemingly pursued viral fame through his videos. However, a surprising twist revealed his true motive: Driven by love, he sought to empower his granddaughter with life skills for independence, even in his absence. The film struck a profound chord with Malaysians, resonating on a deeply personal level. It inspired people to use technology for a good purpose and not just the mindless consumption of meaningless content.
Chief Creative Officer: Yee Wai Khuen, Gigi Lee
Deputy Executive Creative Director: Fazlee Sabbaruddin
Associate Creative Director: Kenny Pang
Art Director: Kenny Pang, Koh Xian En
Copywriters: Chow Jann Rong, Mariana Lim, Chan Boon Haw
Designers: Koh Xian En, Chloe Chai, Lee Yen Yee, Liew Ying Tong
Executive Producer: Nisha Khirudin
Senior AV Producer: Lee Boon Hsin
New Business Director: Theresa Arthur
Brand Director: Alex Yap
Brand Executive: Urmilla Ganesan
Production House: Directors Think Tank SG
Production Support: Tankquip
Director: Sling
Co-Director: Chevie Law
Producer: Tan Shuying
Line Producer: Saw Yuji
DOP: Din
Second Cam: Shahrul Chehasan
Art: Something Reel Studio
Wardrobe: Wardrobe Room Sdn. Bhd.
Make Up: Dessrey
Editor: affandi
Post: Tank3
Music / Audio: Pitch Audio Magic / Tank music
