Imaginary Friends
Malaysia Airlines
Travel
After the travel industry was on a hiatus due to the pandemic, people were finally able to fly again. Malaysia Airlines wanted to send a love letter to Malaysians to invite them back to the skies.
“To all Malaysians, selamat pulang ke Tanah Air…”
It’s an announcement that carries a huge significance to Malaysians. A familiar reminder of their home sweet home.
Malaysia Airlines wanted to return to basics and remind the world about what the brand has stood for since day one — the warmth, care, and kindness passed down from generation to generation. We made it a mission to celebrate what it means to be Malaysia’s most memorable local airline by highlighting Malaysian Hospitality, a culture that is innate in not only the brand’s ethos but every single Malaysian out there. This film taps into that by depicting everyday Malaysians under normal day-to-day circumstances, being their hospitable best.
Creative Agency 1 : Imaginary Friends Malaysia
Creative Agency 2: Bonsey Jaden
Creative Director : Adam Chan
Associate Creative Director : Jing Wei
Associate Creative Director : Gary Hor
Strategic Planning Manager : Daniel Hao Chua Olivan
Business Director : Jay Murali
Head of Operations : Ian McMullan
Creative Services Manager : Phyllis Chow
Production House : Directors Think Tank
Executive Producer : Heng Tek Nam
Film Director : Rajay Singh
Co-director : Hyeon x Aoi Pro, Chevie Law
DOP : Anu Moothedath
Editor : Affandi Jamaluddin
Producer : Suraya / Don Wong
Line Producer : Novis / Ain Nasir
Production Asst : Arman / Ipson
Bolt Operator : Nook
Production Designer : Budi Gareng
Art Director : Rachel Chong
Wardrobe : Wardrobe Room
Post Producer : Vinie / Sivagamy
Colorist : Ben Conkey
Online Editor : Chris Cheng / Akira
Sound Director : Rodney Thomas
Music : Pitch Audio Magic
Music Producer : Rath
Music Director : Kimberly
Client : Malaysia Airlines
Group CEO : Izham Ismail
Group Chief Marketing Customer Experience Officer : Lau Yin May
Global Head of Marketing : Wong Wai Kuan
Head, Brand, Strategy Creative : Sagar Paranjpe
Head, Social Media : Sherry Woo
Head, AV Production : Travis Loh
Head, Art Digital : Chow Chuan Yean
Senior Copywriter : Charlotte Lam
Senior AV Producer : Admad Ezzat Hakimi Ahmad Kamil
AV Producer : Cheok Mok Yee
Senior Art Director : Clarice Yong
Copywriter : Amanda Wong
Executive : Norzillah Hashim
Senior Officer : Azla Muhamad
