Blumine

BRONZE Integrated Campaigns
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School

Limkokwing University of Creative Technology

Lecturer(s)

Mohammad Farid Bin Hamidon, Muhammad Amri Zamilul Khir

Brand

Mohammad Farid Bin Hamidon, Muhammad Amri Zamilul Khir

Rational

Blumine is a campaign designed to shed light on gender imbalance in the media, spreading awareness on the ways women are portrayed in the media through the symbolism of flowers.

The main objective is to create a space that inspires and encourages younger generations to break free from the stereotypes set by society. As well as to give women the confidence to realise their own potential and ambitions through the female role models who have shaped the world as we know it today.

Group Members

Callie Ann Ho Qing Ying

Other Credits

Sound Engineer: Calvin Ho Qing Yong
Voiceover Artist: Diyana Farid