The One Academy
Louise Ooi, Tan Min Ken
Louise Ooi, Tan Min Ken
According to the Johor Tourism committee, 24 Festive Drums is the Chinese Malaysian cultural heritage that strengthened unity among the youth. This percussion art performance of 24 Festive Drums has been widely practised and recognized worldwide.
Most Chinese Malaysian youth nowadays lack exposure to their own culture to influence Western culture. It is an opportunity for a popular brand to influence the youth to embrace their culture with the 24 Festive Drums.
The strategy is to create a campaign for Coca Cola unites Malaysian youth of all races to share a Coke with the 24 Festive Drums during the Chinese New Year Celebration. The idea is to design a limited edition 24 Coke Classic bottle packaging that delivers the Augmented Reality interactive experience of 24 Festive Drums for the Chinese New Year Celebration.
Chang Ming Hock
n/a
