Tunku Abdul Rahman University of Management and Technology
Cindy Poh Huay Yuet
Cindy Poh Huay Yuet
Project G is a socially conscious real-world initiative led by TAR UMT, with support from Google. Through the innovative use of mixed reality technology and the endearing animated character, Chapu, our project is dedicated to raising awareness about sustainable practices and mental wellbeing, especially among young individuals. In a world inundated with information, our endeavour stands out by providing an immersive mixed reality experience that effectively connects with the younger generation via social media. We address the significant challenge of engaging young people in meaningful conversations about sustainability, green practices and mental wellness, prioritising authenticity and relatability. Our approach harnesses technology, lighthearted content, engaging visuals, and a familiar character to create a compelling and socially impactful digitally enhanced experience that utilises mixed reality to engage and empower our audience.
Designers - Low Sue Qi, Low Xin Yin, Tan Kah Ling, Tan Kah Ling, Tan Sze Ni
Copywriters - Ashley Chua, Saw Deng Ni, Tang Joo Ming, Yee Huey Qing
Activations - Emily Chua, Eros Yvano, Lee Le Ning, Yong Xin Yue
Bachelor of Communication (Honours) in Advertising, TAR UMT
Supported by Google Malaysia
