DON'T BE AN ANIMAL

School

IACT COLLEGE

Lecturer(s)

FARAH IZYAN

Brand

FARAH IZYAN

Rational

Idea:
The constant barrage of social awareness campaigns has led consumers to become desensitized to the flood of statistics and numbers. As a result, the effectiveness of these campaigns in provoking genuine concern and action has been compromised, calling for more creative approaches to re-engage the audience.

Solution:
encourage consumers to shop responsibly by supporting cruelty-free leather brands instead of purchasing real leather through series of events as shown in the video ad.