Dasein Academy of Art
Low Poh Li
Low Poh Li
Brief
The brand Asian Fine Food required an innovative solution for a spice blend packaging gift set.
Why newspapers?
The packaging concept evokes the authentic roots of Malaysian cuisine and creates a sense of nostalgia for traditional cooking. It serves as a storytelling tool, with each sachet featuring recipe suggestions in a newspaper-like format, inviting customers to explore the culinary history of Malaysia. The use of eco-friendly paperboard not only boosts sustainability but also elevates the packaging beyond being a mere spice container.The combination of paperboard and wood adds a visually captivating and appealing element, transforming it into an invitation to embark on a flavorful adventure into the heart of Malaysian cuisine while celebrating its culinary traditions.
Ker Hui Yi
Designer: Ker Hui Yi
