Case Film
Case Board
Creative Assets
The One Academy
Joel Lee Jenn Jih, Ong Peck Ying
Munchy
Oat Krunch Munchy’s World is a gamification project designed to promote the Oat Krunch biscuit series by Munchy’s. This project uses storytelling and interactive elements to educate users about the ingredients in Oat Krunch biscuits. By engaging with fun, interactive features, users learn about the health benefits of the ingredients used to make Oat Krunch cookies. The objectives are to change the perception that biscuits are unhealthy by highlighting the wholesome ingredients in Oat Krunch, make the promotion of Oat Krunch enjoyable through interactive storytelling, and differentiate Munchy’s from other biscuit brands.
The game environment is set in a village market with various shops, each representing a different ingredient used in Oat Krunch biscuits. The buildings are designed in a low poly, vintage style, and the characters are modeled in a cute and simple 3D style. The color palette is mainly red-orange, yellow, and white, creating a harmonious and paddy field-like atmo
Lee Jia Huie
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