Innomals

School

Dasein Academy Of Art

Lecturer(s)

Fong Kheng Wai, Chan Quo Khun

Brand

Fong Kheng Wai

Rational

“Innomals” is an interactive project that raises awareness about the ethical issues surrounding the pet blind box trend. Highlighting the cruelty and inhumane treatment involved, this installation uses gacha-inspired animation triggered by users shaking a simulated pet parcel. The animation reveals the condition of random pets, with the number of shakes determining the severity of their injuries. By depicting the consequences of this harmful practice, the project aims to shock viewers and inspire action for responsible consumption and animal welfare.