Rhythm Of Victory

MERIT Integrated Campaigns

Case Film

Case Board

Rhythm Of Victory.jpg

School

The One Academy

Lecturer(s)

Chan Kon Loong, Yan Li Wen

Brand

Garmin

Rational

In Malaysia, women’s sports are discriminated as they are perceived as less exciting compared to male matchups. We want to take the support for women’s sports to the next level by converting biometric data they generate during a match and enhancing the experience through live AI music generation.

Group Members

Choo Wendy
Lim Jia Jie
Bianca Rachela Notogroho
Nai Mei Theng
Lee Yong Yong

Other Credits

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