Rhythm Of Victory

BRONZE Digital Experience - Data-enhanced Creativity (includes data-driven personalised ads, creative use of real-time data and APIs, and data visualisation)

School

The One Academy

Lecturer(s)

Chan Kon Loong, Yan Li Wen

Brand

Garmin

Rational

In Malaysia, women’s sports are discriminated as they are preceived as less exciting compared to male matchups. We want to take the support for women’s sports to the next level by converting biometric data they generate during a match and enhancing the experience through live AI music generation.