Case Board
Creative Assets
Asia Pacific University
Alicia Chong
Neutrovis
The 1001 Reasons to Cover Up campaign repositions Neutrovis masks as more than health products—they’re a discreet way to navigate life’s awkward or overwhelming moments. Whether it’s finding personal space in a crowd or easing social discomfort, Neutrovis becomes a supportive companion no matter your reason, turning masks into a tool for self-care and personal comfort in an often overwhelming world. This helps Neutrovis in progressing past the Covid-19 or purely physical health narrative, expanding it to a more relatable and interesting experience that everyone will have.
Yap Jun Yue
Moo Ming Xuan
Ong Yong Yee
Yap Jun Yue
Moo Ming Xuan
Ong Yong Yee
