Happy MealTalk
MERIT Best Design - CollateralsCase Film
Case Board
Creative Assets
School
Dasein Academy of Art
Lecturer(s)
Samantha Cheah Pei Wen
Brand
McDonald's
Rational
In many Malaysian families, silence often replaces saying “I’m sorry.” The Happy MealTalk campaign transforms that quiet moment into a chance to reconnect. By introducing the Happy MealTalk Card Set inside every Happy Meal, McDonald’s turns ordinary mealtime into meaningful conversations filled with laughter, reflection and care. Each card encourages parents and children to express themselves, listen and rebuild emotional bonds by reminding everyone that love can be heard, even between bites.
Group Members
Foo Why Eei
Chai Yee Ling
Chong Soon Chin
Renee Cheah Yu Chen
Yeoh Xiao Ning
Other Credits
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