Sticky Noted

School

Dasein Academy of Art

Lecturer(s)

Samantha Cheah Pei Wen

Brand

Samantha Cheah Pei Wen

Rational

In Malaysia, constant connectivity has blurred work-life boundaries, making “always online” the norm and turning rest into a sign of weakness. Sticky Noted transforms this invisible digital pressure into something tangible using Post-it notes to represent endless messages and tasks that pile up and consume our space. Through an installation at GMBB’s Experience Hall, the campaign visualized how nonstop demands weigh us down, reminding people of their right to disconnect while positioning Post-it as a brand that champions mindfulness, rest, and balance in a world that never switches off.