Fishermen Integrated
GrabFood
Food Delivery
In a landscape where consumers are spoilt for choice, how do we get dual/tri-app solo eaters (who are price-sensitive to delivery fees) to choose GrabFood by showing that Grab offers the Lowest Delivery Fee?
How could we communicate the concept of lowest delivery fees on Grab only using our consumers’ ears? We showed that with Grab, delivery fees are so low, even our announcer’s voice has to become just as low. Literally.
Executive Creative Director: Andrew Tan , Adam Miranda
Group Client Services Director: Joyce Gan
Senior Art Director: YK Tan
Senior Copywriter: Lucas Lau
BM Copywriter: Asyraf Bin Arshad
Account Director: Theresa Arthur
Senior Account Executive: Mabel Sim
Audio House: Astro ERA FM
VO Talent: Along
Engineer: Astro ERA FM
