Pitch Audio & Magic SDN BHD
GXBank
Banking Service
The ad follows a devoted dad who saves money bit by bit to nurture and support his son’s dream. Their lives take a joyful turn with the arrival of the GXBank mascot, who playfully nudges them along their journey. Together, they transform aspirations into reality as a family. To capture the emotion of this heartwarming narrative, we aimed to create an uplifting track that echoes the enchanting feel of a fairytale.
The song we composed captures the essence of a heartwarming journey, blending emotive melodies with a gentle, uplifting rhythm. It features soft instrumental elements that create a dreamlike atmosphere, reminiscent of classic fairy tales. The traditional female vocals used is rich and expressive, conveying a sense of longing and hope. The incorporation of traditional Malay musical influences adds an authentic cultural texture, enhancing the emotional resonance of the father-son narrative. This track beautifully mirrors the themes of aspiration and familial love, making it the perfect accompaniment to the story.
GXBank Malaysia
Head of Marketing: Yan Han Yeap
Head of Marketing (Grab): Pamela Chua
Marketing Lead: Jasmine Loh
Product Marketing Manager: Mimi Thian
VaynerMedia APAC
Head of Creative APAC: Chan Woei Hern
Group Creative Director: JY Lay
Associate Creative Director: Candice Chhoa
Senior Copywriter: Emillio Rodrigues
Copywriter: Nikmat Hashim
Head of Client Partnerships APAC: Shrey Ketharpal
Senior Account Director: Nathanael Subasanran
Senior Account Manager: Brenda Yew
Account Manager: Natalie Check
Head of Strategy & Insights APAC: Alex Erasmus
Associate Strategy Director: Cheryl Teng
Senior Strategist & Post Creative Stategist: Meng Tan
Head of Production APAC: Jonathan Gerard
Senior Producer: Zyra Khirudin
Senior Project Manager: Chloe Chan
Video production: Out Of Ordinary Films
Music composition and Sound design: Pitch Audio & Magic Sdn Bhd
