NAGA DDB SDN BHD
Jobstreet Malaysia
Job Recruitment Agency
Jobstreet launched a unified platform offering Malaysians job opportunities across five new markets, powered by AI matching. However, the campaign faced key issues: Declining Applications: Despite poor work-life balance, job applications dropped 25% post-pandemic, as many workers remained disengaged. Negative Experiences: 26% of users found Jobstreet listings irrelevant, leading to skepticism and low motivation to search for new roles. Low Recall: Jobstreet struggled to stand out, with only 47% average campaign recall. Our task: (1) create messaging that differentiates Jobstreet, and (2) deliver experiences that motivate users to trust the platform and re-engage with job searches.
The Idea:
Introducing “Wild, Wild World”—a playful concept where animals are hilariously stuck in mismatched jobs, only to be rescued by Jobstreet, symbolized by an ambulance siren and the promise of “Better Matches.”
Using animals allowed us to illustrate the absurdity of mismatched jobs in a fun, non-offensive way, capturing attention and authentically portraying the struggles of being in the wrong role. The humor of these scenarios, followed by happy endings, delivered a hopeful message: the right job is within reach.
Jobstreet was positioned as the solution, offering an easy, successful way to find relevant job matches. This approach aimed to rebuild trust and motivate candidates to actively seek better opportunities.
Brand Management Team
Gavin Teoh - Managing Director
Shukri Saleh - Account Director
Nina Samsuri - Senior account Executive
Efa Mahmudah - Account Executive
Strategic Planning Team
Alex Goh - Chief Strategy Officer
Mark Siew - Associate Director
Creative Team
Nik Radzi - Executive Creative Director
Benedict Tan - Creative director
Derek Yeo - Creative director
Thomas Chiew - Senior Art Director
Sze Shen Wee - Art Director
Samuel Song - Copywriter (ENG)
Christian Kitt Mun - Copywriter (ENG)
Azlin Abu Bakar - Copywriter (BM)
Studio & Print Production Team
Yuen Hong Liew - Studio Manager
Khir Zamri - FA Artist
See Heng Foo - DI Artist
Content Team
Anand Vengdesh - Content Producer
Cheyenne Wong - Content Producer
Jared Yap - Senior Motion Designer
Production Team
Film Director : Yim Wai Lup
Producer: Yoga
1st AD : Bryant Liew
Line Producer : Jun Wai
PM : Ie Vonn
PA : Kiru
Storyboard : Brad
DOP : Fong
1st AC : Xiao Hao
2nd AC : Wah Chai
Qtake : Ming
Data Wrangler : Badrul
Gaffer : Kar Fai
Best boy gaffer : Anto
Spark : Keegan
Spark : Chee
Key Grip : Gusto Grip
Best boy grip : Amirul
Grip : Balan
Grip : Fauzi
Soundman : Loon
Art Director : Kok Ming
Prop Master : Cui Yan
Art Assistant : Yu Han
Art Assistant : Swee Jiang
Casting director : Steven
Wardrobe Stylist : Darren
Assistant Wardrobe : Pauline
MUA : Kit Hew
MUA : Elle
Assistant MU : Evon
Location Manager : Deric Lee, Ern Hoong
Facilities Manager : Lau Ken
Facilities Assistant : Hao Wen
Runners : Thenesh & Alang
Offline Editor: Yim, Badrul
