Case Board
Dentsu (Malaysia) Sdn Bhd
Petroliam Nasional Berhad
Oil and Gas
In conjunction with PETRONAS’ 50th anniversary, the brand wanted to communicate its historical journey that’s intertwined with the nation’s progress. But to tell the story, it has to be authentic and true to the brand’s DNA.
We created a film that not only showcased PETRONAS’ 50 years of achievements and contributions but also highlighted the values the brand has upheld and passed on to the nation for five decades. These values were narrated in a poetic and poignant manner, allowing people to feel and capture their essence. The film was presented at their 2024 President’s Townhall.
Dentsu Creative
ECD: Andrew Low
ACDs: Hafidz Othman, Hisham Jalil, Azraai Azmi
Copywriters: Azura Hashim Kamal, Hisham Idris
Executive Producer: Jessica Boorman
Business Director: Janine Wai
Senior Account Executive: Batrisya Khaizuran
PlayMonster
Director: Brad Hogarth
Director of Photography: Eric Young
Executive Producer: Joanne Smith
Producer: Marilyn Patel
Audio: Pitch Audio+Magic Sdn Bhd
