Celcomedy/ Adele/ Ridiculous/ Earthquake/ Tipu-tipu

MERIT B3.1 Communication & Public Services - Campaign

Agency

M&C Saatchi (M) Sdn Bhd

Client

Celcom

Product/Service

First Gold Postpaid Plan

Brief

To introduce the new Celcom First Gold Postpaid plan with unbelivable features such as 10GB data, unlimited calls, carry forward data, unlimited music streaming and a revolutionary NewPhone leasing programme.

Solution

We used famous local comedian Douglas Lim as a product ambassador who finds these features hard to believe!

Credit

Executive Creative Director: Henry Yap
Copywriter: Kenneth Menon
Art Director: William Chien
AV Producer: Evelynn Tan, Phoenix Tham
Account Management: Jordann Webster, Yam Mei Ling