M&C Saatchi (M) Sdn Bhd
Celcom
First Gold Postpaid Plan
To introduce the new Celcom First Gold Postpaid plan with unbelivable features such as 10GB data, unlimited calls, carry forward data, unlimited music streaming and a revolutionary NewPhone leasing programme.
We used famous local comedian Douglas Lim as a product ambassador who finds these features hard to believe!
Executive Creative Director: Henry Yap
Copywriter: Kenneth Menon
Art Director: William Chien
AV Producer: Evelynn Tan, Phoenix Tham
Account Management: Jordann Webster, Yam Mei Ling