MullenLowe Malaysia
Credit Counselling and Debt Management Agency (AKPK)
Financial Counseling
The number of young Malaysians with heavy debts is increasing. AKPK as the nation’s credit management agency would like to turn this scenario upside down.
“Kau Ada?” or literally translated as “Do you have?” is an expression commonly used by the Malay community to brag. It’s a statement to brag. The same sentiment was portrayed in this online video, where the story revolves around a person who owns luxury items and brags about it to his friends, only to be frightened by his self-conscious who uses the phrase as a question and making him realised he does not have enough to sustain his lifestyle. The video serves as a humorous reminder for the Millennial as items portrayed in the video are commonly items that they aspire to own.
Creative Group Head : Eddy Nazarullah
Copywriter : Eddy Nazarullah
Art Director : Hyrul Anuar
Brand Management: Khairul Akmal
Agency Producer : Rizawati Johari, Ischmael Wong
Production House : PRS
Film Director : Hyrul Anuar
Posthouse : Outpost Production Sdn. Bhd.
Audio House: TwoAM
Others : Mazuin Zin, Zaidi Awang, Firdaus Kamaluddin
