Isobar
ASTRO
Broadcasting
People don’t think of ASTRO when it comes to watching the latest and most anticipated TV shows. We needed to help change that perspective and promote ASTRO’s SAME DAY AS THE U.S. content, which airs shows, fresh off the TVs of the U.S.
What’s the one thing everyone has in common when it comes to the latest shows? They all hate SPOILERS. So we created a mockumentary piece that exaggerates all the ways one could avoid spoilers. Dispersed through social media, it reminded the younger audiences that the latest shows they were anticipating could be caught on ASTRO, SAME DAY AS THE U.S. - not just old and repeated shows. RESULTS: The video gained 1,060,190 impressions and 142,429 views on Youtube.
Executive Creative Director: Liew Sanyen
Creative Group Head: Celestine Lau
Copywriter: Gary Hor Kok Chiu
Designer: Estelle Lai
Developer: Saiful Yusoff
Associate Account Director: Clarence Lee
Account Executive: Sarah Lim
Lead Strategist: Tanvi Singh
Clients:
ASTRO Head of Digital: Justin Murugaya
ASTRO AVP, Content & Corporate Marketing: Anusha Segaren
ASTRO Senior Associate, Content & Corporate Marketing: May Ching Phaik Ee
Production House: Sotong Potong Studio
