MullenLowe Malaysia
Credit Counselling and Debt Management Agency (AKPK)
Financial Counseling
The number of young Malaysians with heavy debts is increasing. AKPK as the nation’s credit management agency would like to turn this scenario upside down.
We’re talking to the ‘Millennial’ and one thing they like the most is the latest must-have gadgets. Therefore, we created humorous radio spots that highlight good-to-have gadgets that’ll help them become debt-free. At the end of the spot, we revealed that such gadgets do not exist and the only way to help you manage your finances well and living a debt-free life is through AKPK.
Creative Group Head : Eddy Nazarullah
Copywriter : Eddy Nazarullah
Brand Management : Khairul Akmal
Agency Producer : Rizawati Johari
Audio House : TwoAM
Others : Mazuin Zin, Zaidi Awang
