MullenLowe Malaysia
TM
UniFi Innovation Centre
How does TM Pavilion at KidZania stand out from over 90 brands vying for the attention of 5-year-olds? Make Broadband Specialist role play more exciting than a Surgeon, Pilot, Chef and a News Anchor for these young minds.
TM decided to Gamify the role play experience of becoming a Broadband Specialist. A gamified experience using Kinect and iPad-based mobile technologies to help solve real-life issues. An immersive real-life simulation that gave kids the thrill of solving
problems and rewarding them with a special 3D-printed memorabilia.
ECD: Zaidi Awang
CGH: Kevin Vijayakumar
Art Director: Chee Hao
Copywriter: Azraai Azmi
Designer: Eason Heng
Client Service: Iskandar Putra, Arystle Kuan, Candy How
Strategy Director: Sailesh Wadhwa
Animation Agency: Frame Motion
