Isobar
innisfree Malaysia
Cosmetics
innisfree wanted to introduce its 2016 Green Christmas products in a market that was cluttered with festive promotions.
The Green Christmas Puppet Show - The first-ever live treat on Facebook from a cosmetic brand in Malaysia.
Instead of the usual promos, innisfree gave its fans a surprise of the Green Christmas Puppet Show - a series of Live Videos for them to enjoy and interact with the brand in real time, while learning about Green Christmas products and its DIY theme.
The result:
- All Green Christmas DIY Music Box sets were SOLD OUT
- innisfree’s Facebook fan base increased by 13,000 fans
- The campaign gained 24,000 Views, 39,000 Reactions and 8,500 Comments in total
Executive Creative Director: Liew Sanyen
Creative Group Head: Chinwei Wong
Copywriter: Too Wei Lian
Senior Art Director: Joe Chan
Designer: Estelle Lai
Designer: Stephanie Wong
Web Developer: Andrian Tam
Project Director: Elwin Tan
Account Executive: Sarah Lim
Clients:
Brand General Manager: Johnny Nam
Assistant Marketing PR Manager: Peggy Low
Senior PR Executive: Yap Joo Yee
