ADL
ADL Advertising & Design
A Chinese New Year Gift Box
This product is launch and created by our own agency to develop customer relationship with our clients and also suppliers due to Chinese New Year by distribution. What we are aiming to achieve is the raise of awareness towards the importance of Chinese New Year Reunion Dinner.
We believe our product widespread our brand recognition while at the same time to remind our clients of the importance of Chinese New Year reunion dinner. This type of gift also gave us an opportunity to express our thanks and goodwill to our client for their support throughout the year. The Chinese New Year gift box is a unique project launched by us that consist of several elements of the celebration. We created the packaging with a golden folding gate cover. Once the box is slided open, an image portraying a round table filled with home cooked delicacies are shown that reminds of the comfort of family and home. For the red packets design, we chose four elements from the 15-day celebration of Chinese New Year namely Day-1 (open-house visitations), Day-2 (family and relatives visitation), Day-7 (Human day) and Day-15 (first night of the full moon). This gift box also comes with 10 pairs of chopsticks, which symbolize happiness of reunion with the family.
Creative Service Director: David Man
Creative Head: Angie Ng
Account Director: Ray Mak
Art Director: Alex Lee
Junior Art Director: Chen Wai Leong, Felix Wong
Copywriter: Saw Yan Ming, Sam Ng, Clarence Ng
Graphic Designer: Vivieen Ho, Eden Tee, Fong Mei Kin
