McCANN Erickson (M) Sdn Bhd
Celcom
Mobile Caller Ring Tone
To bring back the relevancy of Caller Ring Tone in today’s generation. To change perception that “Caller Ring Tone” can be cool & it’s so yesterday for having a monotone ring tone.
Produced a song to demonstrate now being a toot-toot (monotone user) is not cool and poke fun at them in a fun manner.
Business Director: Kevin Yeoh
Senior Brand Director: Vinz Low
Brand Executive: Chew Ai Wee
Chief Creative Officer: Ng Heok Seong
Creative Director: Khor Kok Yang
Copywriter: Khaleeq Sarfaraz, Joos Khor
Art Director: Khor Kok Yang, Aisha Monica Lim
Project Director: Michelle Goh
Agency Producer: Pauline Moreira, Mike Chong
Production House: Superwonderful Films Sdn Bhd
Film Director: Brian Christie
Post House: Mustang Post
Sound Studio: Fuse Asia
