Leo Burnett Kuala Lumpur
F&N Beverages Marketing Sdn Bhd
F&N Fun Flavours
F&N was losing its hold on its main market _ the Malay youth. This called for something innovative, young and happening to reinforce affinity and build relevance with the Malay youth.
Today’s Malay youth are into celebrities, music, vlogging and creating their own content. We tapped into their interests by collaborating with Bunkface, a popular band among the Malays with over 1.7 million fanbase on their social media. Bunkface composed a song ‘Warnai Dunia’ in line with F&N’s brand essence. Together with Bunkface and their fans, we created a 360 Music Video. We splashed Malaysia with Warnai Dunia via mainstream media, online and on-ground. We gave away coveted merchandise from the video shoot including caps, t-shirts and paint-splashed guitars as contest prizes. The campaign generated huge buzz among the public as the song and video became viral.
Creative Director : Ian Lee, Alpha245
Creative Group Head (BM Content) : Zaidee Zainal, Leo Burnett
Art Director : Steven Yong Tan Ker Seng , Alpha245
Copywriter : Dilaila Mohd Yunus, Alpha245
Client Service : Karen Tan, Sammi Yeoh, Jeffery Wong Christopher Ong, Alpha245
Agency Producer : Moira Basnayake, Leo Burnett
Production House: PRS Productions (M) Sdn Bhd
Film Director : Telly Koay
Director of Photography : Ricky Lim
Executive Producers: Fahzwan Fah Adrian Pang
Producer: Matthew Low
Offline Editor: SS Ng
Post Production House : Meccanica EFX Sdn Bhd
Music : Bunkface Production Sdn Bhd GT Records Sdn Bhd
Others:-
Digital Agency: APD Malaysia
Media Agency: m/six Malaysia
Special Thanks to: Bunkface Fans (Bunkers)
