FOX SPORTS GAME ON

Agency

Isobar

Client

FOX Sports

Product/Service

TV Channel

Brief

FOX Sports is a global ambassador of sports, with a mission to empower spirit of sportsmanship around the world.

In Malaysia however, the local sports community does not feel a connection with the brand. It is merely known as another TV channel.

Solution

Move out of the screen, and into where it matters the most - Malaysia’s notoriously dilapidated (f**ked up) outdoor courts, and turn them into FOXed up courts, one at a time.

For the first time in Malaysia, FOX Sports reached its audience beyond the TV screens and into the grassroots level, giving them a taste of what the true FOX Sports brand stands for - Sports for all.

The Results?
PR value gained for Digital, TV and Print: RM523,550. Impressions on social media: 10,129,655.