Cooler Lumpur 2017 - The Maker Agency

Agency

TBWA Kuala Lumpur

Client

Cooler Lumpur Sdn Bhd

Product/Service

Event & Festival

Brief

This year, TBWA was once again invited as Festival Partner for the Cooler Lumpur Festival, an ideas festival with thinkers, makers, poets, writes, designers and more. This year’s theme was NOTES FROM THE FUTURE. We were asked to help make the festival feel big and allow visitors to interact, as well as take a piece of the festival home.

Solution

We wanted to display a whole new side to ourselves – instead of just an advertising agency, we wanted people to see us as creators, makers, and developers of cool and fun things, too.

First, we developed T.O.B.I. or TBWA’s Own Bot Implementation, a chat-bot disguised as a robot, that travelled from the future to bring news of what happens in Malaysia. T.O.B.I. gave festival goers a chance to ‘converse’ and interact.

We produced PINS FROM THE FUTURE, a whimsical set of enamel pins that showed how Malaysia could be like in the future. It featured Malaysian favourites such as the orangutan, KLCC, songkok and more. It was a popular item, and allowed festival goers to go home with a nice souvenir.

Future Cookies was a simple fortune cookie, that contained tidbits of information about the future in Malaysia.

Lastly, we also had a stand where we celebrated the lost art of letter writing, called LETTERS FROM YOUR FUTURE SELF. Festival goers could write a letter to themsel