Grey Worldwide Sdn Bhd
Pantene
FMCG
Historically, all of the Malaysian brand work had remained in the product-centric interpretation of ‘Strong is Beautiful’ - focusing only on strong, shiny hair. However, in 2018 a new regional client from P&G wanted to bring more culturally relevant work to the platform to gain traction within pop culture.
Grey Team
Graham Drew, Executive Creative Director
Andrew Fong, Creative Group Head
Jo Yau, General Manager
Brendan Low, Copywriter
Sandy Ng, Art Director
Suzy Chiang, Producer
Huma Qureshi, Regional Director PR Corp Comms APAC
Cedric Wceke, Regional Corp Comms Executive APAC
Production Team
Think Tank Directors Sdn Bhd
Post Production
VHQ Post (KL)
Sound Production
Fuse Asia Sdn Bhd
