Astatica Sdn Bhd
Mondelez Sales Sdn Bhd
Jacob's
The brief from the Agency was to produce a commercial which features several notable Malaysians as laser-engraved artwork on Jacob’s crackers which comes alive through stop-motion animation.
The animation for each Malaysian personalities were drawn frame-by-frame as individual 2D artwork. To keep the authenticity of the final look, we manually laser-engraved every single 1,500 Jacob’s crackers with every single frame of the animation. Then each cracker was shot frame-by-frame in sequence to achieve dynamic movements in stop-motion technique, making both the laser-engraved artwork and crackers come to life.
Agency : Leo Burnett Malaysia
Chief Creative Officer:
Abraham Varughese
Executive Creative Director:
Iska Hashim
Creative Group Head:
David HK Tan
Art Directors:
Larissa Loh
Hyrul Anuar
Copywriter:
Vickknesh Raj
Poon See Hian
Amirul Aliff
Lee Pei Sien
Head of AV & Digital Content:
Jennifer Hendroff
AV Producers:
Phoenix Tham
Alyya Afandi
Brand Management:
Sam Phillips
Lauren Ng
Aalissa Yap
Teoh Wei Zhuan
Chief Strategy Officer:
Kunal Roy
Strategy Planning Manager:
Dhruv Rao
PR:
Edna Zacharias
Production & Post-production : ASTATICA
Director : Alvin Seah
Executive Producer : Sandra Hendroff
Assistant Director : Lim Shi Kai
VFX Artist : Aqrul Azaidi, Azam Shaukhi, Khairul Azman, Ridhwan Ghazali, Imran Haqim, Diyana Zakaria
Offline Editor : Engku Ehsan
Online Editor : Reagan Tan, Dannysh Rosli
2D Animation : Creatvtoon Studios
Photography : Wala Wala Pictures
Videographer (BTS) : Glasspencil Studios
Audio : Realtime Studios
