Watsons Ong Pau

MERIT Packaging Design
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Agency

Naga DDB Sdn Bhd

Client

Watsons

Product/Service

Cooperate

Brief

Watsons needs to be seen as a beauty brand. Leverage on Chinese New Year, where beauty is an important factor, to associate Watsons with beauty.

Solution

Watsons gives out Ang Pao packs every year. We decided to use these packs as channels to push beauty.

Credit

ECD: Alvin Teoh
Deputy ECD: Paul Lim
Associate Creative Director: Leong Sook Leng
Creative Group Head: Andrea Yap
Art Director: Lim Siew Yin (Yiinz)
Head of Copy (Chinese): Raphael Ang
Head of Brand Management: Kevin Teh
Brand Executive: How Seok Sim
Studio Manager: Liew Yeun Hong