Footbraille

BRONZE Product Design (Eligible for Innovation)
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Agency

Naga DDB Sdn Bhd

Client

Digi.com

Product/Service

Corporate

Brief

Create a film that unites Malaysians for Merdeka and Malaysia Day. Stay true to the corporate message: connecting you to what matters most

Solution

One of the things that unites us most is football. We found the game that every Malaysian can be proud of, and using tech, recreated it for football fans who were least likely to be able to enjoy it: the visually impaired.

Credit

ECD: Alvin Teoh
Deputy ECD: Paul Lim
Creative Director: Ellison Fernandez
Creative Group Head: Shireen Ang
Copywriter: Audrey Wong
Art Director: Yeo Lee Kee
Senior Writer (BM): Izzul Iqram
Head of Business Unit: Kevin Teh
Associate Brand Director: Ong Ee May
Head of Content Production: Ling Chen
Producer (Agency): Stephanie Ooi
Production House: Mojo Films
Film Director: Barney Chua
Film Producer: Yu Lin
Production Manager: Scott Hashim
DOP: Jeerasak Intasa
Editor: Faiz Izal
Music Composer: Teoh Eng Hooi
Sound Mix: Axle Kith Cheeng