TBWA Kuala Lumpur
Golden Scoop Sdn Bhd
Snacks / Desserts
Baskin Robbins was launching a new range of ice cream cakes for Chinese New Year. Reunion dinners normally have traditional desserts, but not ice cream cakes. How can we get people to accept them?
Bring the Lion Home allowed Malaysians to experience the majesty of a lion dance in the comfort of their home, at a fraction of the price of the real thing. And we turned a simple consumption moment into an immersive audio-visual experience. First, we designed the box to look like a lion head. Inspired by traditional lion dance costumes, we modernised it with clean lines, polka dots, and eye-catching colours. We also weaved in Chinese New Year symbols of good luck, such as Mandarin oranges, fireworks and lanterns. Then, we used AR technology and 3D rendering to bring the lion to life – scan the QR code on the box, and choreograph your own AR lion dance.
TBWA KL
Chief Executive Officer: Yee Hui Tsin
Chief Creative Officer: Gigi Lee
Creative Director: Fazlee Sabbaruddin
Creative Group Head: Kharlal Nisha, Nikiee Mahmud
Art Director: Faridz Husaini, Nikiee Mahmud
Graphic Designer : Qiqi Chew, Anlynne Chen
Copywriter: Kharlal Nisha, Fazlee Sabbaruddin
AV Producer: Nisha Khiruddin, Fabian Lum, Lee Boon Chsin
Strategy Director: Nazirah Ashaari
Strategy Planner: Vhinasyhah Raja Gopal
Digital Strategist: Lee Kar Kien
Senior Brand Director: Iman Omar
Brand Manager: Tan Khia Jin
Digital Partner: WE ARE EDT
Creative Director: Fariz Hanafiah
Executive Producer: Faizul Lim
