Fishermen Integrated
Time Internet
Broadband
Q3 has always been on the lower side for TIME’s sales trend compared to the rest of the year. And with competitors having bigger budgets and shouting about almost the same thing: FASTEST, WIDEST, BESTEST, how can TIME really stand out?
We launched a brand film using our character Dato Papa, played by an iconic actor, Datuk Mustapha Kamal. He is known widely by Malaysians for playing C.E.O roles with *ahem* ‘strong connections’. This is also a double entendre tying back to TIME’s product truth – 100% Fibre Connections. In the film, we get Dato Papa to “upgrade” TIME’s router status, giving it the recognition it deserves.
Executive Creative Director: Andrew Tan, Adam Miranda
Art Director: Nazirul Syahmi
Copywriter: Andrew Tan, Nazirul Syahmi
Group Client Services Director: Joyce Gan
Account Director: Karan Chhabra
Account Manager: Dylan Cheong
Senior Account Executive: Samantha Loh
Production Co – Graph Studio
Director – Derrik Yaw
Executive Producer – Kenneth Lim
Producer – Tiger Chia
Production Co-ordinator – Ying Jie
Dop – South Ong
Art department – Kok Ming
Wardrobe – Wardrobe Room
Make up – Sophia Ang
Offline – Elyas @ Gurrafu Post
Online – Jassmine @ Gurafu Post
Audio House – L.A.B Studio
Sound Engineer – Yuen Yiet Soo
