Grab
Grab
OneGrab
Durian, the most divisive fruit. It separates Malaysians into two camps-lovers or haters. And this year, durian season coincided with the endemic.
After two years of social distancing, we wanted to bring durian lovers and haters together-gether.
End Durian Distancing, a campaign that spoofed pandemic PSAs, featuring durian treats and curated odour-busting products to help durian lovers and haters maintain close contact.
Grab Creative Studio
ECD: Carina Teo
CD: Wong Sen Kiat
Copywriter: Carmen Cheong
Art Director: Zahriel Yazid
Designer: Simone Yeoh
Producer: Jan Teoh
Marketing: Sherene Tan, Ahmad Farris, Shazli Mukhtar, Benjamin Foo, Amanda Choo, Pamela Chia, Hassan Alsagoff, Sulin Lau
Production House: Graph Studio
Film Director: Derrik Yaw
Exec Producer: Kenneth Lim
Producer: Tiger Chia
Dir of Photography: Alvin Lee
Post Production House: Gurafu Post
Offline Editor: Elyas Adnan
Online Editor: Corey Chong
Animator/Graphics: Jasmine bt Abdul Majeed, Johnson Ng
Audio House: LAB Studio
Music score: Clinton Liew (WAVEFARER Audio)
Sound Engineer: Yuen Yiet Soo
