Grey Malaysia
Coway Malaysia
House Electrical Appliances
In 2020, Coway was fresh from launching their then-new tagline ‘Change Your Life’ – having expanded from being a ‘water specialist’ to air purifiers and beyond. When they requested a film to mark a milestone of 6 million Malaysian customers, we decided it should be neither a product-centric ad nor a poetic but ‘fluffy’ statement. Rather, it should show in a compelling and undeniable manner how a Coway’s unassuming, everyday presence in one’s household can end up making all the difference in one’s life.
Chief Creative Officer: Graham Drew
Creative Director: Heng Thang Wei
Junior Group Head: Terces Pok
Senior Copywriter: Charlene Ong
Client Services Director: Marcus SK
Snr. Brand Executive: Kamil Zulhaidi
AV producer: Suzy Chiang
Production: Directors Think Tank
Film Director: Sling Ng
Producers: Heng Tek Nam, Tan Shu Ying, Sare Raman
