The Life of a Coffee Bean

Agency

McCann Kuala Lumpur

Client

Nestle Malaysia

Product/Service

Nescafe

Brief

Nescafé wanted to showcase its sustainability credentials through the Grown Respectfully initiative, which supported local farmers and their livelihoods. But how would this matter to consumers?

Solution

We crafted the simple narrative of a chain reaction. When farmers grow their coffee with love, you can taste it in your coffee. In short: love in, love out. We brought this to life as a 360º campaign, spearheaded by a brand film.

This is a story about the life of a single coffee bean, going all the way from a tiny seedling, to a lush tree, to roasted perfection, and finally into the hearts of coffee lovers.