Wonda-ful Together

Agency

NAGA DDB TRIBAL

Client

Etika

Product/Service

Wonda 3-In-1 Coffee

Brief

Wonda wanted to launch its 3-in-1 coffee. Being a newcomer in category and having a smaller budget compared to the brands that have dominated the 3-in-1 market, they needed a campaign that gets their product noticed. How can we make people want to see our campaign and receive it in a positive way?

Solution

The product was launched during National Day celebration, one of the festive seasons where Malaysians look forward to watch ads and branded film. It’s one of the “Malaysian Superbowls” other than Hari Raya and Chinese New Year.

Taking advantage of how every established instant drink brands are highly recognized by the colours of their mugs or cups, we created a launch film for our new product by telling a story that Malaysians would love to see during the season – a film that talks about unity in our multiracial society. Stating that the colour on the outside does not matter, as long as they are Wonda-ful inside.