NAGA DDB TRIBAL
Prudential
Financial
Every year, Prudential develops tabletop calendars for their customers to use for work. But it was important that the calendars were not simply a reminder of how much work they had. 2022 was difficult enough with lockdowns and pandemic SOPs. With stress mounting and the pandemic unceasing, how could we schedule some much needed self-care into our calendars?
The Code To Wellness is a humble tabletop calendar that acts as a portal to a world of health and wellness. The idea was to transform stress triggers, like calendars and pandemic SOPs, into health triggers-we did this by turning the dreaded QR code into beautiful gateways, inviting people to start their journey towards self-care. Each page was meticulous designed with a custom QR code that represented the types of wellness activities in store. Scan it and you’ll be taken to a wide range of healthy activities powered Prudential’s health app. The calendars were delivered as Direct Mailers to Prudential’s customers, helping them schedule much needed self-care into their daily routine.
Chief Operating Officer: Clarence Koh
Chief Creative Officer: Alvin Teoh
Creative Director: Jeremy Yeoh
Associate Creative Director: Naqib Shamsuri
Creative Group Head: Gui Jiann Rong
Copywriter: Kelly Yong, Leann Fernandez
Art Director: Jo Lian Chew, Dayana Kamarulzaman
Head of Process Management: Chris Chan
Head of Content Studio: Chen Lee Ling
Content Producer: Anand Vengdesh
Account Director: Clarissa Ng
Account Manager: Cheryl Loke
Senior Account Executive: Ng Kah Vern
Account Executive: Carmen Thong, Zarief Imran, Ashley Lim
Head of Digital Experiences: Hajar Yusof
Social Executive: Christian Johnson, Janice Goh
Illustrator: Cue Art & Design Associates Sdn Bhd
