Widget Posters

Agency

SAMBAL LAB

Client

Guinness Malaysia (Heineken Malaysia Berhad)

Product/Service

Guinness Draught In A Can

Brief

Guinness Draught (Guinness on tap) was only available in pubs and bars.

If you wanted Guinness at home, you could only buy Guinness Foreign Extra Stout, which had a different taste profile - without the smooth and creamy head.

In April 2022, Guinness Draught in a Can (GDIC) was launched in Malaysia and we were tasked on letting drinkers know that they can enjoy the same familiar head in their home.

Solution

These posters were displayed at the House of Guinness, a pop-up installation at APW Bangsar.

It introduces guests to the widget found inside Guinness Draught in a Can which creates Guinness’s famous smooth and creamy head by releasing nitrogen bubbles when the can is opened.