NAGA DDB TRIBAL
KFC Malaysia
KFC
For the past few years, KFC has always focused on their limited time menu offers. They wanted a campaign that rekindles the love for their core menu that is the all time favourites for Malaysians such as the Original Recipe or Hot & Spicy fried chicken, the Zinger burgers, the Cheezy Wedges and the classic sides of coleslaw and whipped potato.
After 48 years in Malaysia, and with stores all over the country, we have become a part of Malaysian stories. Everyone has a KFC moment. So instead of just doing a film with typical typical food and ingredient shots (yes we still show some of these), we tweaked our iconic tagline to remind people of all the good times they’ve had with these classic KFC dishes.
Chief Creative Officer: Alvin Teoh
Creative Director: Jeremy Yeoh, Rachel Hoo, Suryadipura Salleh
Associate Creative Director: Jennifer Wee
Creative Group Head: Candice Chhoa
Senior Art Director: Bobby Lai
Art Director: Sara Chong, Yeoh Jun Jin
Copywriter: Valentina Ho, Samuel Shong
BM Copywriter: Izzat Haziq
Chinese Copywriter: Jia Qi
Head of AV: Sharon de Silva
AV Producer: Venus Chen
Senior Account Director: RZ Chew
Associate Account Director: Brian Khoo
Senior Account Manager: Dalina Annuar
Account Manager: Candy How
Project Manager: Victoria Lim
Production House: D Moving Pictures
Film Director: Dick Chua
Assistant Director: Yap Kai Soon, Yap Khai Jing
Producers: Jorene Chew, Jocny Lai
DOP: Kenz Koh Yong Beng
Post Production: APV Video Lab
Producer: Chen Yoke Wah
Color Grade: Kah Seng
Music & Audio: Bo Amir Iqram, Nacho Usual
