Q-Q Food Retail Sdn. Bhd.
Oloiya ζζ₯δΉ
FMCG
Bak-kwa (meat jerky) has always been a traditional festive food in our Chinese culture. The only time you’ll think of having a piece of meat-jerky, is by your granny’s house during Chinese New Year. As the industry leader, Oloiya has always tried to innovate in their business. Hence, breaking out of the stereotype of bak-kwa being a traditional festive food is the first step. But the question is, how can we do it?
The idea of Bak-off is to redefine how we portray bak-kwa as a Chinese traditional festive food, introducing a completely new way, new look and even new flavour to it. Brand carries a young, bold tone to expand their target audience to a younger group of people, at the same time reflecting its business nature of being a snack. Resonative and easy-digest copywriting are the main elements for Bak off. Now, there’s no reason for you not to eat bak-kwa , sit back and get the bak-off!
Client : Oloiya
Branding : ? ?? ? Kongsi Design (Cheong Zhi Ling, Cheong Zhi Ying, Lee Tzong Han, Tay Boon Hwee, Wong Hui Tong, Tracy Fua)
Copywriting : Lee Tzong Han, Chew Ruoh Peng
Packaging 3D modelling : Lee Kar Leong
Packaging Printer : Silverpack Sdn.Bhd
KOL Box Printer : Mun Sun Sdn.Bhd
Photography : Kongsi Design
Storyboard : ? ?? ? kongsi advertising
Video Production & Director : Douglas Ho
Talent : Andrew Ling Yew Chau
DP : Chris Lee
Producer : Ave Yap
Production Manager : Belle Eh
Production Assistant: Zhe Hong, Wen Chuan
Video Editor : Matthew Ong
