Sikat Nasihat

MERIT Film Direction: Single

Creative Assets

Agency

Layar Lucida Sdn. Bhd.  (1364577-X)

Client

PETRONAS

Product/Service

Corporate Festive Film

Brief

PETRONAS stands as a beacon of hope for Malaysia. Its festive films transcend mere entertainment; they inspire a powerful message of unity, progress, and empowerment. This Deepavali, our film aspires to be a guiding light, illuminating the lives of every Malaysian and fostering a spirit of togetherness and optimism for the future.

Solution

The film drew inspiration from a place of togetherness for many Malaysians: the barbershop. To capture the essence of the festival—bringing light into lives—we told the story of Manosh, a barber with just one style of haircut. But it isn’t just Manosh’s hands that work wonders; it is his words. As he cuts hair, he entertains his customers with tales and stories from his own life. People love visiting him for that valuable life advice, and they always leave his shop with lifted spirits. Just as Deepavali symbolizes the victory of light over darkness, a fresh cut from Manosh represents a new beginning, illuminating lives through wisdom and inspiration.

Credit

Agency: Mediabrands Content Studio
Executive Creative Director: Ahmad Nazril
Creative Director: Eddy Nazarullah, Yan Ghazali
Copywriter: Eddy Nazarullah, Shevennia Chandrasekar
Art Director: Gary Chua
Brand Director: Iskandar Putra
Brand Manager: Abigail Theseira, Ayuni Nordin
Producer: Betsy Hee, Ezurain Ekhwan

Production House: Layar Lucida
Executive Producer: Nadirah Zakariya
Film Director & Writer: Junad M. Nor
Director of Photography: Nicholas Chin
Art Director: Hadi Koh
Tamil Script translator & Cultural Advisor: Arjun Thanaraju

Post Audio/Music Composer: Pitch Audio+Magic