Grey Worldwide Sdn Bhd
Unifi
Mobile Network Provider
The arrival of 5G in Malaysia has been spoken about for years. Finally, it’s here. And while we were gearing up for the battle of territory in the minds of consumers, so were our competitors.
5G has levelled the playing field, and everyone was starting from ground zero. But we were still far behind our competitors. Amongst mobile service providers, Unifi was far more related to Broadband, Mobile wasn’t top of mind.
So how did we rise to the challenge and stand out from the crowd?
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Agency: GREY Malaysia
Chief Executive Officer: Irene Wong
Chief Creative Officer: Graham Drew
Deputy Executive Creative Director: Jeremy Yeoh
Head of Strategy: Cindy Quek
Client Service Director: Jennifer Liew
Head of Digital Social Media: Wilfred Tee
Creative Director: Vernon Chan
Creative Group Head: Kiron Subhash, Juliet Tan, Ashraf Sheh
Senior Art Director: Andrew Lim, Lim Poh Yeng
Senior Designer: Bob Khaw
Vernacular Copywriter: Luqman Amir, Wayne See
Senior Brand Director: Andrew Lee
Senior Brand Manager: Charmayne Das
Agency Producer: Suzy Chiang
Social Media Team: Devaraj Balakrishnan, Haziq Issouffie, Jaganathan Sathasivam
Project Manager: Qistina Yazid
Film Production: Passion Pictures
Film Director: Felicia Yong
Executive Producer: Adrian Lai
Producer: Bernie Koh
Director of Photography: Eric Yeong
First Assistant Director: Shaun Goonting
Art Director: Anthony Chan
Editor: Johnny Chuah
Post-Production: Post2Post Studios
3D Animation: LorryPop Studio
Audio Production: Nacho Usual Collective
Music Composer: Bo Amir
