Looooooooongest Raya Gathering

Agency

Mediabrands Content Studio

Client

QSR Brands

Product/Service

Pizza Hut

Brief

We wanted to promote The Looooooooong Party Box for 10 pax sharing, but how do we do that for the Hari Raya period?

Solution

It’s no secret that Malays have some of the longest family trees, and they all gather for Raya. In one house, at the same time, every single year.

So we decided to find the longest family portrait in Malaysia and throw them a huge Raya kenduri! We rolled out call for entries, and have them submit their past Raya family portraits via social media platforms.